Innovative Media Spin: How to Promote Your Book on YouTube and Beyond

I wanted to share an innovative book promotion idea that I saw from my friends at The Huffington Post featuring their interview with media strategist, Ryan Holiday,   I love his refreshing candor in revealing his public relations tactics with bloggers and seeing how he’s using a book trailer (on YouTube) to promote his daring new book that may be giving away one too many “trade secrets.”

We don’t want Soundbites Cafe to be a blog about a blog per se, but when we locate interesting ideas that public relations pros need to know then we do want to share it.  Here is an informative interview that may have missed your radar and is definitely worth a read since it not only showcases a great way to use YouTube to promote a book, but it also reveals the wizard behind the media curtain and is also full of food for thought:

From The Huffington Post

Ryan Holiday manipulates the media for a living. He is a media strategist for various clients, including Tucker Max and American Apparel, whose founder says that Holiday “has done more for my business than just about anyone.”

His forthcoming book, “Trust Me, I’m Lying: Confessions of a Media Manipulator” (Portfolio, $26.95/$12.99 ebook, published July 19th) promises to reveal the secrets of how to trick the media into sharing your message.

Why is Holiday revealing his methods? Because he hates the current system, and he wants to break it.

His book trailer, above, is both provocative and intriguing. We interviewed Holiday on the phone about the news cycle, how he never gets caught, and why he hopes his book will “blow the system apart.” More

A provocative read indeed.

Peace and coconuts,

Marianne Schwab, Executive Producer, CMP Media Cafe

Copyright (c) 2012. CMP Media Cafe. All Rights Reserved

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