Consumer Impression Update: Nielsen to Add Streaming Data

Broadcast public relations is a ratings game.  Whether it’s Arbitron or Nielsen, the magnitude of audience impressions is what it’s all about.  As the public relations world scrambles for the earned placements on television programs, marketing departments and ad agencies have been facing challenges as well with the ever evolving world of electronic and digital media.  Audiences that were once streamlined into the four to five major television networks, are now scattered throughout the 500+ cable channels, mobile devices, and a myriad of other digital entertainment streaming.  So how can you corral the audience data as the outlets continue to evolve?  Well, as reported by Alyssa Rosenburg, Nielsen, the gold standard of viewership impression data, is making changes to address this very issue.

There are a lot of details that have yet to be reported, but this is big: according to The Hollywood Reporter, Nielsen, the company that measures the ratings of television shows, is reportedly planning a significant shift in its ratings measurement system that will capture data about television viewing not simply through broadcast, but through streaming.  Read More.

Peace and coconuts,

Marianne Schwab, Executive Producer, CMP Media Cafe

Copyright (c) 2013. CMP Media Cafe. All Rights Reserved.

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