Puppies and Kittens – A Winning Gimic or Silly Social Media Strategy?

Murphy-250x352Okay, admit it.  When you’re on Facebook, you love the photos of puppies and kittens.  Some pictures don’t have captions (they’re just cute), but many include a humorous text or even a cartoon.  So why are they so effective at social engagement?  Because MOST people in the social media world love puppies and kittens — it’s sort of a no brainer.

One of the biggest mistakes that publicists make when integrating a social media strategy into their campaign is not understanding the rules of engagement with their audience.  I found this informative blog that will give you some insight and help you profile your social media audience.  So here’s how puppies and kittens can save your social media strategy.


Marianne Schwab, Executive Producer, CMP Media Cafe

Copyright (c) 2013. CMP Media Cafe. All Rights Reserved.

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