FTC Puts Social Media Marketers on Notice with New Disclosure Guidelines

The U.S. agency updates its FAQ page for endorsement requirements for the first time since 2010. The new guidance could precede a crackdown.

If you hire celebrities or influencers to talk up your brand or if you hold contests with promotional tie-ins to social media, it might be time for a proper-disclosure check up.

That’s because the Federal Trade Commission, the agency that enforces U.S. truth-in-advertising laws, appears to be sending get-tougher signals.

Late last month, the FTC updated the “What People Are Asking” page for its Endorsement Guides for the first time since 2010. The FTC’s basic message — that material relationships read more…

IMPORTANT:  The preceding blog post is shared from Marketing Land and contains essential information for all Marketing and P.R. Pros.  The FCC has similar disclosure rules for broadcast media as well.

Peace and coconuts,

Marianne Schwab, Executive Producer, CMP Media Cafe

Follow us on Twitter:  @CMP_MediaCafe

Tags: Federal Trade Commission, FTC, Guidelines, Social Media