We saw this very interesting blog on Bulldog Reporter thanks to their Twitter feed and since we have many travel industry clients, this is a must share.
Consumers are growing increasingly frustrated with the amount of untargeted marketing offers sent by airlines and travel providers, according to Grounded by Untargeted Marketing: Travelers Frustrated with Airline, Travel and Hospitality Communications, a new survey of more than 500 travelers from travel-focused customer intelligence platform Boxever. In fact, for 55% of consumers and 58% of business travelers, three out of every four travel offers received are completely irrelevant to their needs and preferences.
“The volume of untargeted and poorly-personalized communications sent by travel companies is surprising—especially considering the amount of customer data available to brands today,” said Dave O’Flanagan, co-founder and CEO of Boxever, in a news release. “The travelers we surveyed made it clear that they are not receiving the level of personalized and value-orientated offers they desire, which affects how they plan to engage with brands in the future.”
Peace and coconuts,
Marianne Schwab, Executive Producer, CMP Media Cafe
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