Social Media is Becoming a Leading Source of Breaking News

Twitter and Facebook are increasingly becoming leading news sources. According to a new study by Pew Research Center of more than 2000 U.S. adults, almost two-thirds use social media sites for catching up on current events. This is up significantly since 2013 when about 50% of adults in the U.S. said they used Twitter and Facebook for news.

I do know that it seems like I hear about certain news stories through my Twitter and Facebook newsfeeds since I’m more plugged into them than I may be to an online news website, TV, or radio.

Just like me, most news directors and editors are probably not surprised by these survey results since most news agencies have directed their resources to get their reporters to write their stories and promote them on social media to drive traffic to their online sites.

Twitter is particularly an important tool for not only, news addicted readers, but also for reporters looking for scoops.

Social media is indeed working in tandem with news outlets (broadcast, digital, and print) with platforms like Twitter and Facebook being great ways to also drive viewers to their digital news where they can capture an audience they may not reach through the traditional channels. In fact, social media may be the “new tradition.”

Peace and coconuts,

Marianne Schwab, Executive Producer, CMP Media Cafe

Follow us on Twitter:  @CMP_MediaCafe

Copyright (c) 2015. CMP Media Cafe. All Rights Reserved.

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