Airlines, Hospitality & Travel Companies Listen Up! Travelers Hate Irrelevant Communications

We saw this very interesting blog on Bulldog Reporter thanks to their Twitter feed and since we have many travel industry clients, this is a must share.

Consumers are growing increasingly frustrated with the amount of untargeted marketing offers sent by airlines and travel providers, according to Grounded by Untargeted Marketing: Travelers Frustrated with Airline, Travel and Hospitality Communications, a new survey of more than 500 travelers from travel-focused customer intelligence platform Boxever. In fact, for 55% of consumers and 58% of business travelers, three out of every four travel offers received are completely irrelevant to their needs and preferences.

“The volume of untargeted and poorly-personalized communications sent by travel companies is surprising—especially considering the amount of customer data available to brands today,” said Dave O’Flanagan, co-founder and CEO of Boxever, in a news release. “The travelers we surveyed made it clear that they are not receiving the level of personalized and value-orientated offers they desire, which affects how they plan to engage with brands in the future.”

Read more

Peace and coconuts,

Marianne Schwab, Executive Producer, CMP Media Cafe

Follow us on Twitter:  @CMP_MediaCafe

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