Archive for October, 2015

Are You Over Paying for Television Airchecks? CMP Media Cafe Has a New Discount Service for U.S., Canada, & U.K. Broadcast TV Clips

October 14, 2015

WKYC EMILY KAUFMAN THE TRAVEL MOM -LinkedIn

Generating media buzz for our clients is what the power of public relations is all about. Getting your product and client mentioned or featured in television news, lifestyle and talk show programs is the Holy Grail of public relations success and an aircheck of the TV clip is the undisputable trophy of achievement. Unfortunately, the price tag of a single aircheck has always been high (approximately $100 to $175 each) and the cost of securing multiple airchecks from traditional monitoring services can add up quickly and be astronomical to purchase.

CMP Media Cafe has a new competitively priced and low cost digital solution for public relations, marketing and corporate communications professionals. Digital files of TV segments can be obtained through our company for a cost that is significantly lower than what most monitoring services are currently charging and we now provide broadcast archive clips to clients for $79 per digital aircheck with additional discounts available for purchases of five or more airchecks in the same order.

National and International Airchecks. We currently monitor TV coverage of all local TV markets and national broadcasts in the United States, Canada, and the United Kingdom including all major U.S. network affiliates of ABC, CBS, NBC & FOX and MyTV and others in select markets including the BBC and ITV. Clips from cable news programs, cable talk shows and programs, syndicated programming and audio clips from over 100 radio local and national radio outlets are also available and most clips are available for digital delivery within hours of airing.

How it Works. If you know where and when your client or product mention occurred, then simply contact me at CMP Media Cafe [(213) 986-8070] and provide the following information:

  • Type “Aircheck Request” in Subject Line of Email
  • Channel Number
  • Station Call Letter (or Cable Outlet)
  • Broadcast Date
  • Broadcast Time
  • Name of Program
  • What the Story Was About
  • Keywords (Names of People Interviewed, Topic, Product Name, Etc.)

Once we locate the program and verify that it is the correct clip, clients pay via Paypal and the clip is delivered for download to your email address.

Digital Delivery is Quick and Easy. Same-day service for broadcast news, lifestyle and talk show programs is available from most national markets. We do recommend that you contact us within two weeks of the program airing since most clips are only in the system for 30 days (with some exceptions).

Your digital aircheck is available in a number of digital formats including MP4, MP4-HQ, WMV, WMV-MQ, and we can provide an instaplay link to view it online (with purchase). Your broadcast clip(s) will also the closed captioning transcript(s) (if available) at no additional charge. If you prefer an archive copy, we can ship you a USB Drive of digital files of your airchecks (additional fees apply). We can also provide an edited “Show Open” of the program with aircheck clip for a small additional charge (available on request).

How to Use Airchecks. From breaking news to lifestyle programs, our services provide you with the tools needed for media documentation, media training for company executives, business development and even crisis management. Digital clips ensure that you have a record of every mention related to your organization, clients, competitors and industry – and you can view your coverage soon after it airs, using digital media and convenient online delivery. Many clients edit together their media coverage  to include at trade show presentations, professional conferences, sales meetings, shareholders meetings, and company marketing and management training events.

Important Note: Material supplied by CMP Media Cafe may be used for internal review, analysis or research only. Any editing, reproduction, publication, rebroadcasting, public showing or public display is prohibited. Client may contact media outlets directly to secure permission to use the aircheck(s) on a website (or other purpose), but CMP Media Cafe does not provide this service.

Audio Clips from Radio and Spanish Language Airchecks are Available for Select Markets. Audio Clips from Radio are Available for Bloomberg Radio, NPR, and select stations in local markets including New York, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Boston, Washington, D.C., Atlanta, and many more top 100 markets. We also monitor select Spanish language stations so we may be able to locate and secure airchecks for you through our broadcast database.

We look forward to providing you with our new discount aircheck service so please contact me at CMP Media Cafe [(213) 986-8070] for your digital media needs.

Peace and coconuts,

Marianne Schwab, Executive Producer, CMP Media Cafe

Follow us on Twitter:  @CMP_MediaCafe

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Five Essential New Tactics for a Successful Tourism Marketing Strategy in 2016

October 7, 2015

Coastal View

[Julia Pfeiffer Burns State Park. Photo Credit: Marianne Schwab]

Thinking about your 2016 marketing plan? Here are five new tactics to help tourism marketers attract more visitors from social media.

Wherever travelers go in 2016, they’ll be using social media to discover the best spots, plan their itinerary, and share their memories with friends.

The challenging (but also rewarding) part about social media is that it doesn’t sit neatly in one place of your visitor’s journey. Instagram might be where visitors first get inspired to learn more about your venue or destination. But it’s also where they learn about a local hike or decide to visit your wine region while visiting.

In this article, I’ll share five tactics that will help you build a successful tourism marketing strategy in 2016. These are based on interviews with destination marketing experts and strategies we see working in the travel industry.  Read More

ACKNOWLEDGEMENT:  The preceding blog post is shared from HootSuite.  Five tactics are detailed are on their blog post.

Peace and coconuts,

Marianne Schwab, Executive Producer, CMP Media Cafe

Follow us on Twitter:  @CMP_MediaCafe