Five Essential New Tactics for a Successful Tourism Marketing Strategy in 2016

Coastal View

[Julia Pfeiffer Burns State Park. Photo Credit: Marianne Schwab]

Thinking about your 2016 marketing plan? Here are five new tactics to help tourism marketers attract more visitors from social media.

Wherever travelers go in 2016, they’ll be using social media to discover the best spots, plan their itinerary, and share their memories with friends.

The challenging (but also rewarding) part about social media is that it doesn’t sit neatly in one place of your visitor’s journey. Instagram might be where visitors first get inspired to learn more about your venue or destination. But it’s also where they learn about a local hike or decide to visit your wine region while visiting.

In this article, I’ll share five tactics that will help you build a successful tourism marketing strategy in 2016. These are based on interviews with destination marketing experts and strategies we see working in the travel industry.  Read More

ACKNOWLEDGEMENT:  The preceding blog post is shared from HootSuite.  Five tactics are detailed are on their blog post.

Peace and coconuts,

Marianne Schwab, Executive Producer, CMP Media Cafe

Follow us on Twitter:  @CMP_MediaCafe

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