Archive for December, 2015

Marketing and Branding Lessons from Netflix

December 2, 2015

It’s hard to believe, but it’s been ten years since my love affair with Netflix began (and not long after I was hired to produce an interview with Baz Luhrman for the company and cover a big announcement on the Fox lot in Century City).  There’s just something about getting a fire-engine-red envelope with a DVD inside delivered to my mailbox that makes me happy (not to mention all the great entertainment streaming online and into my living room via Roku).

netflix-logo

Their media model and marketing strategy has great tidbits for professionals in all aspects of broadcast, entertainment, marketing and public relations.  Barry Enderwick, who worked in Marketing at Netflix for eleven years, just took a stroll down memory lane with a post on LinkedIn on the growth of Netflix from a DVD company to a major force to be reckoned with in Hollywood — and HOW they did it.  Read more (via LinkedIn).

Peace and coconuts,

Marianne Schwab, Executive Producer, CMP Media Cafe

Follow us on Twitter:  @CMP_MediaCafe

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