Facebook Sees Big Spike in Small Businesses Paying to Advertise, But Is Small Biz Seeing an ROI?

For almost a decade, businesses have been able to set up a free fan page on Facebook and reach their customers and clients for free, but in 2012, Facebook introduced a new feature: companies could pay to put their posts onto more peoples’ news feeds. First on “CBS This Morning,” the tech giant is revealing that 50 million small businesses now have pages on Facebook. Three million of them are paid advertisers, a 50 percent increase in just the past year.

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Small businesses are paying to use social media, in hopes of boosting their bottom line and a recent survey by Manta, a small business directory, found that Facebook is by far the top social network used by small businesses and delivers the most value. But 59 percent of small business owners say they don’t see a return on their investment from their overall social media efforts including Facebook, Google+, Linkedin and Twitter. Read more

IMPORTANT:  The preceding blog post is shared from CBS This Morning.

Peace and coconuts,

Marianne Schwab, Executive Producer, CMP Media Cafe

Follow us on Twitter:  @CMP_MediaCafe

 

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