The Price of Celebrity Plugs: How Much is a Tweet Worth?

When the average TV viewer, radio listener or social media user hears that a celebrity uses a product, most have no idea that the celeb is a paid spokesperson (even though FCC and FTC laws dictate that they acknowledge it).

Companies regularly hire celebrities to plug their product and are often at the mercy of agents to determine the spokesperson fees and have not really had a way to determine the “fair market value” to pay for services.  Well, now you can turn to to Thuzio, a company that uses a sophisticated algorithm which has reverse-engineered 10,000 real-life transactions to calculate the price of a celebrity appearance, tweet or Facebook post from every VIP on planet Earth to determine a price tag for what society values.

In the brave new world of social media endorsements, celebrity tweets can cost advertisers millions depending on many factors: the type of celebrity, their cross platform following, and engagement with followers.  A ginormous Facebook and Twitter following is certainly a big factor, of course, and musicians are worth more than athletes when it comes to appearance fees.

Taylor Swift Tweets

Thuzio 360’s  talent database is available by subscription and is primarily used by marketers looking for that perfect superstar spokesperson or mini-celebrity to promote their brand on social media.  So who are New York’s most valuable celebrities? Taylor Swift tops the list and theoretically commands $2.5 million for a single appearance and Rihanna is second on the list at $1.5 million.

Rihanna Tweets

The Wall Street Journal covered this intriguing topic in detail and if you’re considering a celebrity spokesperson for your SMT project, be sure and check out our tips for the best value for your spokesperson budget or contact me at 213-986-8070 for a free consultation.

Peace and coconuts,

Marianne Schwab, Executive Producer, CMP Media Cafe

Follow us on Twitter:  @CMP_MediaCafe

 

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