Archive for August, 2016

The Future of Journalism? John Oliver Nails It with Humor and Surprising Accuracy

August 10, 2016

I’m probably not the only one who has been dismayed by the lack of true journalism in the media outlets on television, radio, online and in print.  John Oliver has put together a brilliant segment on how the steady collapse of print journalism has affected newsroom decision makers. It also doesn’t miss the overwhelming focus media has today on pushing viral social media content into its broadcasts and online outlets in this recent edition of his program Last Week Tonight.

For years, broadcast television and radio have relied heavily on the hard work of print journalists who sniff out news and break scandals.  TV and radio reporters are not usually the gritty journalists who roll up their sleeves and get the kinds of stories that put Bob Woodward and Carl Bernstein on the map.   That’s always been the skill of print journalists at local and national newspapers.

Sure, there have been many credible TV reports that have broken important stories in politics, corporate corruption, and crimes against consumers, but as I sat in many pitch meetings as a producer, our primary sources for story ideas for television programs came from newspapers. magazines, and PR pitches.   Now, digital outlets rely heavily on the newspapers they are quickly replacing and social media as their primary sources.  Is it the death of journalism? Let’s hope not, but you owe it to yourself to invest 20 minutes of your time today to watch John Oliver’s brilliant segment that hits the nail on the head of a profession that is on life support — true journalism.

 

The satirical movie trailer for Stoplight (spoofing the movie Spotlight) is worth the wait at the end. It’s a very clever and humorous look at the reality of today’s newsrooms.

Peace and coconuts,

Marianne Schwab, Executive Producer, CMP Media Cafe

Follow us on Twitter:  @CMP_MediaCafe

Advertisements

FTC Plans to Crack Down on Celebrity Social Media Posts That Are Not Clear Advertisements

August 8, 2016

The increase of celebrities peddling brand messages on their personal social media accounts that are light on disclosure has not gone unnoticed by the Federal Trade Commission.  In fact, it’s on their radar and they are planning to crack down on this practice that can be very confusing to followers who are not aware that celebrity is being compensated for the product endorsement.

Social media users need to be clear when they’re getting paid to promote something, and hashtags like #ad, #sp, #sponsored –common forms of identification– are not always enough.

The FTC will be putting the responsibility on the advertisers to make sure they comply according to  a deputy in the FTC’s Ad Practices Division, Michael Ostheimer. It’s a move that could make the social media posts seem less authentic, thus reducing their impact.  Read more

Peace and coconuts,

Marianne Schwab, Executive Producer, CMP Media Cafe

Follow us on Twitter:  @CMP_MediaCafe