FTC Plans to Crack Down on Celebrity Social Media Posts That Are Not Clear Advertisements

The increase of celebrities peddling brand messages on their personal social media accounts that are light on disclosure has not gone unnoticed by the Federal Trade Commission.  In fact, it’s on their radar and they are planning to crack down on this practice that can be very confusing to followers who are not aware that celebrity is being compensated for the product endorsement.

Social media users need to be clear when they’re getting paid to promote something, and hashtags like #ad, #sp, #sponsored –common forms of identification– are not always enough.

The FTC will be putting the responsibility on the advertisers to make sure they comply according to  a deputy in the FTC’s Ad Practices Division, Michael Ostheimer. It’s a move that could make the social media posts seem less authentic, thus reducing their impact.  Read more

Peace and coconuts,

Marianne Schwab, Executive Producer, CMP Media Cafe

Follow us on Twitter:  @CMP_MediaCafe

 

Advertisements

Tags: , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


%d bloggers like this: