Archive for the ‘Crisis P.R.’ Category

How Carnival Can Clean Up the PR Mess

February 18, 2013

We caught this article by David Bartlett on CNN.com.  The cruise industry has certainly had its fair share of bad publicity over the past couple of years, so how do they fix it?

(CNN) — As three tugboats towed the disabled Carnival cruise ship Triumph back to port in Mobile, Alabama, things went from bad to worse.

The fire that caused the ship to lose power and drift aimlessly on rough Gulf of Mexico swells was just the beginning. Raw sewage seeped into corridors and cabin ways. Food had to be rationed. There were fears of looting. Not surprisingly, passengers were furious and emotional. Some were reported to be “acting like savages.”

For Carnival and the rest of the cruise line industry, the implications are potentially devastating. The deadly capsizing in January 2012 of the Costa Concordia ship off the coast of Italy still lingers in the public’s mind. About a month later, the Costa Allegra liner suffered a similar engine fire, lost power, and was set adrift in pirate-infested waters in the Indian Ocean. Carnival owns Costa Cruises, and now a third high-profile crisis for Carnival in just over a year threatens to cement the perception among vacationers that cruising might not be worth the risk.   Read More

CNN Editor’s note: David Bartlett is a senior vice president of Levick, a crisis and issues management and strategic communications firm based in Washington. He is the author of “Making Your Point” (St. Martin’s Press), a guide to communication strategy and tactics.

Peace and coconuts,

Marianne Schwab, Executive Producer, CMP Media Cafe

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