Archive for the ‘Media Monitoring’ Category

Are You Over Paying for Television Airchecks? CMP Media Cafe Has a New Discount Service for U.S., Canada, & U.K. Broadcast TV Clips

October 14, 2015


Generating media buzz for our clients is what the power of public relations is all about. Getting your product and client mentioned or featured in television news, lifestyle and talk show programs is the Holy Grail of public relations success and an aircheck of the TV clip is the undisputable trophy of achievement. Unfortunately, the price tag of a single aircheck has always been high (approximately $100 to $175 each) and the cost of securing multiple airchecks from traditional monitoring services can add up quickly and be astronomical to purchase.

CMP Media Cafe has a new competitively priced and low cost digital solution for public relations, marketing and corporate communications professionals. Digital files of TV segments can be obtained through our company for a cost that is significantly lower than what most monitoring services are currently charging and we now provide broadcast archive clips to clients for $79 per digital aircheck with additional discounts available for purchases of five or more airchecks in the same order.

National and International Airchecks. We currently monitor TV coverage of all local TV markets and national broadcasts in the United States, Canada, and the United Kingdom including all major U.S. network affiliates of ABC, CBS, NBC & FOX and MyTV and others in select markets including the BBC and ITV. Clips from cable news programs, cable talk shows and programs, syndicated programming and audio clips from over 100 radio local and national radio outlets are also available and most clips are available for digital delivery within hours of airing.

How it Works. If you know where and when your client or product mention occurred, then simply contact me at CMP Media Cafe [(213) 986-8070] and provide the following information:

  • Type “Aircheck Request” in Subject Line of Email
  • Channel Number
  • Station Call Letter (or Cable Outlet)
  • Broadcast Date
  • Broadcast Time
  • Name of Program
  • What the Story Was About
  • Keywords (Names of People Interviewed, Topic, Product Name, Etc.)

Once we locate the program and verify that it is the correct clip, clients pay via Paypal and the clip is delivered for download to your email address.

Digital Delivery is Quick and Easy. Same-day service for broadcast news, lifestyle and talk show programs is available from most national markets. We do recommend that you contact us within two weeks of the program airing since most clips are only in the system for 30 days (with some exceptions).

Your digital aircheck is available in a number of digital formats including MP4, MP4-HQ, WMV, WMV-MQ, and we can provide an instaplay link to view it online (with purchase). Your broadcast clip(s) will also the closed captioning transcript(s) (if available) at no additional charge. If you prefer an archive copy, we can ship you a USB Drive of digital files of your airchecks (additional fees apply). We can also provide an edited “Show Open” of the program with aircheck clip for a small additional charge (available on request).

How to Use Airchecks. From breaking news to lifestyle programs, our services provide you with the tools needed for media documentation, media training for company executives, business development and even crisis management. Digital clips ensure that you have a record of every mention related to your organization, clients, competitors and industry – and you can view your coverage soon after it airs, using digital media and convenient online delivery. Many clients edit together their media coverage  to include at trade show presentations, professional conferences, sales meetings, shareholders meetings, and company marketing and management training events.

Important Note: Material supplied by CMP Media Cafe may be used for internal review, analysis or research only. Any editing, reproduction, publication, rebroadcasting, public showing or public display is prohibited. Client may contact media outlets directly to secure permission to use the aircheck(s) on a website (or other purpose), but CMP Media Cafe does not provide this service.

Audio Clips from Radio and Spanish Language Airchecks are Available for Select Markets. Audio Clips from Radio are Available for Bloomberg Radio, NPR, and select stations in local markets including New York, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Boston, Washington, D.C., Atlanta, and many more top 100 markets. We also monitor select Spanish language stations so we may be able to locate and secure airchecks for you through our broadcast database.

We look forward to providing you with our new discount aircheck service so please contact me at CMP Media Cafe [(213) 986-8070] for your digital media needs.

Peace and coconuts,

Marianne Schwab, Executive Producer, CMP Media Cafe

Follow us on Twitter:  @CMP_MediaCafe

VMS Closes Doors. What Are Your Options?

August 30, 2011
Info  PR: n/a  I: 24  L: 0  LD: 16  I: n/a  Rank: 4478457  Age: n/a  I: 0  whois source Robo: yes Sitemap: yes  Rank: n/a  Price: n/a Links: 81|17 Density

August 29, 2011: Last Friday, as Hurricane Irene was preparing to wreak havoc on the East Coast, a 30-year-old media monitoring company battened down its hatches and closed its doors – forever. VMS (Video Monitoring Services of America) has been an icon in PR services for three decades, but after several attempts to resurrect its market share, it finally gave up the ghost, shut down operations and laid off its entire staff on Friday.

Since 1981, VMS was a provider of videotape copies of news clips and airchecks for public relations professionals and more, but digital video changed the business.  Digital delivery provided a less expensive alternative not to mention competition from other companies throwing their hat into the news clip / media monitoring ring. It’s sad that the pioneer of this service an industry grew to rely on couldn’t survive the digital revolution.

So what are your options?  VMS was a heavyweight, but Vocus, Cision, Critical Mention, and MediaWatchAZ (my personal favorite) are alternatives.  I’ve been using MediaWatchAZ for years for monitoring reports and airchecks not only because of their very  competitive rates, but primarily because of the excellent customer service provided by Mike Shaldjian and his team.

Perhaps VMS should have read a short little book titled, Who Moved My Cheese?, to adjust their business to the changing digital world.  If you’ve never read this book, then by all means go to Barnes & Noble and pick up a cup of Starbucks, sit down and read it…it’ll take you about an hour – or just buy it like I did.

In a nutshell, here are  Six (6) Important Lessons on Change that deal with moving the “cheese” and how to adapt your business practices accordingly:

  1. Change HappensThey Keep Moving The Cheese
  2. Anticipate Change. Get Ready For The Cheese To Move
  3. Monitor Change. Smell the Cheese Often So You Know When It Is Getting Old.
  4. Adapt To Change Quickly. The Quicker You Let Go Of Old Cheese, The Sooner You Can Enjoy New Cheese.
  5. Change. Move With The Cheese
  6. Enjoy Change. Savor The Adventure And Enjoy The Taste Of New Cheese

I love the lessons of the fable told in that little book.  Perhaps if VMS had taken a page from Who Moved My Cheese?, their final acronym wouldn’t have been R.I.P.

Peace and coconuts,

Marianne Schwab, Executive Producer, CMP Media Cafe

Copyright (c) 2011. CMP Media Cafe. All Rights Reserved.