Archive for the ‘Rio Summer Olympics’ Category

Broadcast from Rio: Get a Great SMT Camera Position at the Rio Summer Olympics

May 10, 2016

The countdown to the Rio Summer Olympics has begun and there is less than 100 days before the games begin.  If you’ve been dreaming about a way to get your client connected to this event, we’ve teamed with the Associated Press and have a great satellite media tour (SMT) camera position at the Summer Olympics to go live from Rio de Janeiro.

The overlook position provides beautiful, dramatic and panoramic views of Olympic Park in Rio.

NBC will own the airspace from August 5th through August 21st with wall-to-wall coverage of the Olympic Summer Games so this is one way to cut through the clutter with a great story for other network affiliates that want to be a part of the Rio Summer Olympics and be relevant to the news cycle.

P1C Rio Olympic Park

What makes a great SMT story angle for the Rio Summer Olympic Games?

The key is to make your client tie in organic.  Perhaps you represent a sporting goods or sportswear company that is sponsoring an Olympic athlete.  That athlete might make a great spokesperson for an angle like “Top Three Winning Strategies of Olympic Athletes.”  The segment would involve those three tips with one tip about having the right sports gear (with a mention of your client) along with other personal and inspiring tips from one of the world’s finest athletes. An athlete with a great back story that has had media training is also key.

That is just one idea, but hopefully this will get your creative public relations juices flowing.

So if you’re thinking about how a satellite media tour from the Rio Summer Olympics would be a public relations success for your client, feel free to give me a call at 213-986-8070 and we can discuss the nitty gritty about how to make it happen.

Peace and coconuts,

Marianne Schwab, Executive Producer, CMP Media Cafe

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