Posts Tagged ‘Experts’

Rachael Ray Show Looking For Experts To Book As Guests for How-To Segments – Here’s What You Need to Know

June 22, 2017

I love the Rachael Ray Show.  It’s one of the best daytime lifestyle talk shows on the air.  I love that it is positive.  I love that I get great tips and solutions for everyday problems.  I love that it inspires me. And….did I mention how much I love the easy to make (and delicious) recipes?  You see, I’m not just a TV producer but a viewer but I do learn how to be better at what I do by studying one of the best lifestyle talk shows on the air.  You should study to it, too, because it could give you a wealth of ideas of how to create story angles and media hooks to get you or your client booked on one of the hottest, most watched, and  entertaining lifestyle talk shows hitting broadcast during the day.

And when you succeed at getting yourself,  brand, or client booked on the Rachael Ray Show, it’s very shareable on social media so that you can really leverage the TV appearance and exposure.  So if you don’t have a direct contact on the show (or a Cision account), just go to their website and submit your idea.  If you make it stand it out (and follow the advice I give in my book, The Insider’s Guide to Media Training), then you have a good shot at getting yourself or your client booked on the show.  And if you don’t have a P.R. pro representing you, no worries.  The form is very user friendly for experts in food, fashion, beauty, DIY, decor, health, fitness, and more.

So if  you (or your client) have amazing food skills with tips and tricks that can rival one of Rachel’s chefs or maybe you’re a home decor diva who can design anything on a dime, what’s stopping you? Or if all of your friends call you when they are throwing a party or want to re-decorate or people come to you for weight-loss advice and always need your help with nutrition, what’s stopping you?

Also, when it comes to fashion, do people say you are the most stylish in the room, and want you to share your secrets for how you get everything on sale or you’re a skin care expert with fountain of youth beauty secrets or you are the author of a non-fiction book on your expertise and think you have what it takes to be an expert on the Rachael Ray Show, the producers want to hear from you!

Peace and coconuts,

Marianne Schwab, Executive Producer, CMP Media Cafe

Follow us on Twitter:  @CMP_MediaCafe

Marianne Schwab is the author of The Insider’s Guide to Media Training and the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe — a company specializing in broadcast public relations where she provides customized media training services for clients and offers one-on-on Media Coaching (@VIP_MediaCoach) for clients including experts, authors, corporate executives and cl.

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