Posts Tagged ‘Spokesperson’

Why Radio Still Sizzles and Radio Media Tours Are Your Ticket to Reach Listeners with Your Message

March 1, 2016

Radio is certainly not dead as a broadcast public relations tool and Radio Media Tours, or RMTs, are an effective way to get your message out to radio listeners stuck in the morning or evening commute and times in between..  RMTs work similar to Satellite Media Tours with a series of pre-booked interviews targeting top market radio stations and their morning drive time talk format programs.

How RMTs Work.  Approximately 12-30 back-to-back radio interviews are typically scheduled during an early morning three-to-four hour window of time determined by the spokesperson’s availability and the number of station interviews that are booked for the tour. A radio media tour have more flexibility than a satellite media tour since the talent doesn’t have to be in a studio to be interviewed in order to reach a radio audience across the country. The spokesperson does need access to a landline telephone since  a mobile phone signal (and quality of the transmission) can be unreliable.  It is also not uncommon for the talent to do interviews from their home or a hotel if they have a busy schedule so they can be more logistically convenient,

Start with a Great Media Angle or High Profile Spokesperson.  Radio producers want a great story and a great guest so you’ll need both to book RMT interviews. Also, in today’s sensitive sponsorship environment, the client sponsoring the segment should make sure that they provide a a balance of information or entertainment with their message for a successful radio media tour so that it doesn’t seem overly commercial. From the radio station’s point of view, if you want a commercial, you should buy an ad spot.  Promotional giveaways to the stations can  be easily arranged and promotional materials are sent to radio stations before the RMT so they can be posted on the station’s website.

The Spokesperson Can Make or Break RMT Success. A radio media tour can involve a celebrity spokesperson or appropriate industry expert for your topic to promote your product, event, book, and more.. The spokesperson should be either a nationally recognized personality, an authority on the topic or expert in the industry, or a person who has had a personal experience with the product or service you’re promoting, and, finally, who has media “bookability” and experience. 

CMP Media Cafe Radio Media Tours (RMTs) Include the development of best pitch angle for your RMT, writing of media alerts, customizing media alert for local markets (where appropriate),radio station booking by our Media Relations Department, recording of RMT interviews, telephone follow-up with stations to confirm airings, usage/monitoring reports. Contact us at 213-986-8070 for more information on how to make your RMT a success.

Peace and coconuts,

Marianne Schwab, Executive Producer, CMP Media Cafe

Follow us on Twitter:  @CMP_MediaCafe

Satellite Media Tours – A Broadcast Public Relations Ticket to Massive Media Exposure

February 28, 2016

Satellite Media Tours, or SMTs, are a broadcast public relations ticket to massive media exposure and one of the most effective ways to get your book, product, or service featured in television, radio and online programs with today’s complex media environment.  Whether you’ve been involved with SMTs in the past or you are brand new to satellite media tours, here are some basics about how they work and what you need to know to ensure media success..

WP Rawl Monique Coleman SMT 03-20-15

Satellite Media Tours Offer Massive Media Exposure.  Satellite Media Tours, or SMTs, can place your product in a news or lifestyle program to give it the same visibility as news and enhance its position in the market by featuring it as a “newsworthy” item. In fact, no amount of advertising can give your product or brand the same credibility that an editorial feature can. CMP Media Café offers over twenty years of live television and Satellite Media Tour production experience, providing studio and remote SMT production services for Fortune 500 companies, PR Agencies, non-profit organizations, authors/publishers, celebrities, and healthcare firms. We specialize in working with clients to develop the right news angle for your SMT story or corporate message and we find that the most effective SMTs are information or problem-solving driven — presenting the client’s company or product as the solution to a problem.

CMP Media Café produces highly successful 15-to-25-city SMT events reaching approximately two million viewers or more. We can produce a tour exclusive for your product or we can co-op your product with other non-competitive companies in order to reduce the overall budget. Your total cost of an SMT depends on the location, satellite time and uplinks (for in-studio or remote locations), spokesperson fees, etc. Our fees include complete concept and script development, coordination and production of the tour, complete station booking, satellite feeds, and monitoring reports. If you need to find the right spokesperson, we can conduct a spokesperson search for an additional fee.

WKYC Emily 02-16-09

How SMTs Work.  A Satellite Media Tour, or SMT, is a series of pre-booked interviews conducted via satellite with a spokesperson in one city and television station reporters in selected cities across the country. The spokesperson speaks from one location in our Los Angeles or New York studio (or any studio or location in the country or around the world) and we electronically switch the spokesperson in sequence from one station to another, conducting live or taped one-on-one interviews with local reporters. In essence, a spokesperson can visit 15-to-25 cities in a matter of hours instead of weeks, and this gives your company immediate access to the news media. Each interview is approximately two-to-three minutes in length.

Find a Good Media Hook. Factors that influence news producers in booking a satellite media tour including a newsworthy topic, the popularity and credibility of the featured spokesperson or expert, an exciting location, and the ability to make the segment “teaseworthy” to interest viewers to tune into their broadcast. Also, in today’s sensitive sponsorship environment, the client sponsoring the segment and how they present their message is becoming an increasing component to booking a successful SMT.


The Spokesperson is Key. The spokesperson chosen for the SMT should be either a nationally recognized personality, an authority on the topic or expert in the industry, or a person who has had a personal experience with the product and who has media “bookability” and experience. CMP Media Café also provides SMT media training for your selected spokesperson in order to prepare them completely for the tour (additional fees apply). Depending on the spokesperson’s media experience, media training may be absolutely essential for a successful tour.

Monitoring Audience Reach Results. Through closed captioning and personal follow-up with tv stations, we are able to report how many stations aired the interview, the airdates, audience reach viewership numbers, and estimated publicity value of the project. Monitoring reports are issued daily for the first five business days after the initial SMT airdate and weekly when there’s additional activity for a total 4-week reporting period. Contact us at 213-986-8070 for more information.

Hiring a Company to Produce Your SMT.  CMP Media Cafe has two decades of experience producing live television and satellite media tours featuring celebrities, Fortune 500 client products, medical breakthroughs and more in partnership with public relations agencies across the country. Contact us at 213-986-8070 for a free consultation on your satellite media tour idea or to see if it’s a good fit for your media campaign.

Peace and coconuts,

Marianne Schwab, Executive Producer, CMP Media Cafe

Follow us on Twitter:  @CMP_MediaCafe






Three Spokesperson No-No’s That “Drive Me Nuts”

May 13, 2015

At CMP Media Cafe, we provide media training services for spokespersons representing brands in radio and television. It is absolutely painful to watch well paid talent deliver messaging in an interview with reporters, anchors or radio hosts that cheapens a brand or that brand’s message by using these three “no-no’s” that drive me nuts:

1.  Saying, “That’s a Great Question,” in Response to a Reporter.   Of course, that’s a “great question” so why is the spokesperson wasting valuable air time with such a superfluous phrase that adds nothing to an interview?   This is a phrase that makes the answer sound like it’s amateur hour as the talent attempts to buy time to answer a question.

2. Responding with, “What I Like to Tell People.”  I worked with a spokesperson once that thought this was a clever phrase to use so he could issue his expert advice in the field of specialty. Here’s how it’s delivered: “Well, what I like to tell people is that they need to plan ahead for college entrance exams.” It is not clever. Just speak the advice instead of adding words that are not necessary while valuable airtime is wasted with unnecessary verbiage. The message is weakened and the expert’s stature is weakened because the phrase shows a lack of confidence in the message. Instead, just say, “Planning ahead for college entrance exams is essential because the consequences of not planning are the difference between getting into the school of your choice or missing out completely.”

3.  Using the Word “Try.” Hearing a spokesperson or expert in a television or radio interview say, “Well, what were trying to do is raise awareness on XYZ,” is a big mistake and a reflection of poor media training. There is no commitment in the word “try.” You either do or you do not do. The word “try” is very lame when it comes to presenting your message since it indicates an attempt versus a commitment. What the spokesperson should say is, “We want to raise awareness on XYZ,” or “We are working toward raising awareness on XYZ.” Keep this in mind when you are forming message points. It is also imperative that you educate your spokesperson on the importance of avoiding the use of the word “try.”

As you prepare a spokesperson for media appearances, I do hope you’ll keep these tips in mind.   Proper media training is essential to getting the most out of your investment or you could end up wasting a lot of money so check out the top five mistakes SMT spokespersons make.  There is absolutely no reason that a spokesperson should not be completely prepared for an on-air appearance that best reflects the product or brand they are promoting and the preparation will also help the spokesperson shine as well.

Peace and coconuts,

Marianne Schwab, Executive Producer, CMP Media Cafe

Follow us on Twitter:  @CMP_MediaCafe

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