Posts Tagged ‘Total Audience Report’

Nielsen’s New Total Audience Report: If You Think TV Is Dead, Maybe You’re Measuring the Audience Wrong

June 23, 2015

The TV world may love to hate Nielsen, but now the measurement giant is arming media companies with a new report that could aid their fight against digital rivals.

Nielsen sign

The message of Nielsen’s new Total Audience Report: comparing online video views with the audience of a TV program is an apples-and-oranges endeavor.

“It may seem that tens of millions of video views is a much bigger number than a few million persons in the audience of a TV program, but the TV number is expressing viewers in the average minute of the program,” Glenn Enoch, senior vice president of audience insights at Nielsen, writes in the quarterly report. Read more

IMPORTANT:  The preceding blog post is shared from The Wall Street Journal.  The report comes weeks after both TV networks and digital competitors made presentations to advertisers at the upfronts and NewFronts in the hopes of securing ad contracts.

Peace and coconuts,

Marianne Schwab, Executive Producer, CMP Media Cafe

Follow us on Twitter:  @CMP_MediaCafe

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