Posts Tagged ‘TV Talk shows’

Secrets to Getting Booked on TV Talk Shows – Don’t Make These Mistakes

June 21, 2017

The following is an excerpt from my book, The Insider’s Guide To Media Training.

There are many reasons why people fail to get booked on top talk shows, lifestyle programs, and news broadcasts. The secrets that I’m about to share with you are the prescription for avoiding that failure. Understanding these three things when pitching media will lift your personal brand from obscurity to success and gain recognition and credibility with the clients and customers you wish to serve.

The Three Biggest Mistakes that Derail Your Media Results.

Let’s start with the problem. The reason you’re not getting that crucial media attention is that, like most people (even the pros who should know better), you’re making not just one, but two or even three big mistakes. And it only takes one to kill your chances of media success:

#1. You Don’t Think Like a Producer. Too many times, you’re looking at your pitch from your perspective, which is “I want a TV interview,” vs. the producer’s perspective, which is “Why would I want to interview you?” The producer is not there to help you achieve your goal, UNLESS you can make it a shared goal. The producer needs a story, and if you pitch one that is newsworthy, you have found that shared goal. When you adopt the producer mindset – when you can offer them something that will meet their own needs – then you will be able to create a pitch with the greatest chance of being broadcast.

#2. You Don’t Have an Angle (or Media Hook) for Your Story. Every story needs an angle or frankly, you don’t have a newsworthy story. You can’t simply pitch the opening of a new business and expect to get coverage just because it’s “new.” There has to be some kind of story angle, some bit of added information to catch the interest or make the opening special (i.e. “Before this veterinary clinic opened, the closest one was 100 miles away, so this is a needed service for the community.”)

#3. Your Story is Too Commercial. If you’re pitching a story that’s all about “you” or all about “your product,” then it’s just not going to fly with a producer. It has to be more universal than just a promotional piece. Even though the goal is to get media exposure for you or your product, unless your product is groundbreaking (like you’ve invented teleportation so you can “Beam me up, Scotty”), then you need to find a way to weave your product, service or brand into the story in a problem/solution story angle formula so that it’s almost incidental. For example, if you’re away from home, but don’t need to answer the door, the Ring Video Doorbell lets you answer the door from anywhere with your smartphone. It’s a great product that solves a problem.

So now that I’ve identified the three biggest mistakes, here are three easy fixes/rules for increasing your results in getting booked on TV:

  • Think like a producer.
  • Your story must have an irresistible angle or media hook (and always deliver the story angle you pitch).
  • Being overly commercial with your pitch will kill the story.

So what constitutes a good story to a producer or reporter? The number one secret to booking a TV interview is simply to pitch them an irresistible story angle. Otherwise, you are just wasting your time (and theirs).

I hope you’ve learned some valuable information from this excerpt from my book, The Insider’s Guide to Media Training, available on Amazon. In the book, I share lots of behind-the-scenes insider secrets on how to get booked on television shows that even P.R. pros don’t know. Also, if you provide media training services to your clients, this is a great guide to tips on how to ace on-camera interviews.

Peace and coconuts,

Marianne Schwab, Executive Producer, CMP Media Cafe

Follow us on Twitter:  @CMP_MediaCafe

Marianne Schwab is the author of The Insider’s Guide to Media Training and the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe — a company specializing in broadcast public relations where she provides customized media training services for clients.

Copyright © 2017 by Marianne Schwab. Excerpt reprinted with Permission. All Rights Reserved.

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Four Things You Must Know Before You Pitch a TV Talk Show or News Program

May 24, 2017

One of the biggest mistakes that P.R. pros make when it comes to pitching TV talk show, lifestyle and news format program is that they don’t think like a television producer or reporter. In fact, this single issue is the key to success when it comes to increasing your results that land your client on the air.

Here is an excerpt from my book, The Insider’s Guide to Media Training, that outlines the four things you must know before you pitch:

Your interview booking success rate will take a curve upward when you study and understand the differences among the talk shows and news programs you pitch to with your media alert. In addition to everything else that we discussed so far, this is one of the biggest secrets to getting booked on TV and if you skip this step, your efforts will tank. Here are four things you absolutely must know before you pitch to a television producer.

#1. Know the Show You’re Pitching. When I was a producer on daytime talk shows, I think one of the most annoying aspects of my job was when I would receive pitches from publicists (and other professionals who should know better) that had no clue what the show was about. I’d often find that I was getting pitched a Jerry Springer Show sort of segment when I was working on a light celebrity interview and how-to-segment driven show, Live with Regis & Kathie Lee. Some shows showcase doom and gloom, but others opt for fun and fluff so don’t get egg on your face and ruin a valuable relationship with a producer by wasting their time with a pitch that is not suited for their show.

I remember many times during my days as a producer that a publicist managed to get me on the phone and then proceeded with a pitch that was not appropriate for our show format. I’d ask them if they watched the show I produced. They would usually respond with, “No, I work during the day so I cannot watch your show.” I’m sorry, but that’s no excuse since this was when it was already quite easy to record programs. A day job should never have prevented a professional publicist from studying the show they pitched in hopes of getting their client booked as a guest.

There are many reasons to understand the different types of talk shows when you want to pitch your idea to producers. The number one reason is that you don’t want to waste their time if the story angle you’re pitching is not appropriate for their show.

You can go to my website at MediaTrainingGuide.com and get a free bonus containing a downloadable list of current national network and syndicated talk shows, with short descriptions of the shows and links to their websites, to make this easy for you. When you are forging your media plan, you should make a point of watching at least one to two episodes of the shows you feel would be a good fit for you and your message.

#2. Know the Format of the Show You’re Pitching. Talk shows and lifestyle programs come in all shapes and sizes. There are LIVE daily shows, taped shows, tape delayed shows, shows that tape daily, shows that tape two shows a day for three days straight, hour-long shows, half-hour-long shows, celebrity driven shows, issue driven shows, segment driven shows, trailer trash shows, and the list goes on and on.

In addition, you should know the length of the show. Is it thirty minutes, sixty minutes, ninety minutes, or two hours? There are some morning news programs that are four hours long. You should also take a look at the type of stories the show is producing based on the hour of the day. For example, the national morning shows tend to focus more on hard news stories in their first hour and then lighten it up in the second hour. If they have a third hour, they’ll typically make that hour more lifestyle oriented, but those are not steadfast rules so you need to really study each show carefully.

#3. Know the Audience of the Show You’re Pitching. The variety of talk shows in the marketplace is reason enough why you should clearly know the show your pitching – its scope, its nuances, not to mention the ever-changing formats. The shows also have different viewer demographics, and producers are under constant pressure to appeal to their particular audience of viewers, whether they be career professionals watching before commuting to work, stay at home moms, etc. Also, keep in mind that viewers in today’s world include people tuning in on multiple devices such as mobile phones, tablets, iPads, laptops, and desktops. Then segments from the show are often shared via social media.

#4. Know Who To Pitch. After you have all your ducks in a row it finally comes down to knowing who to pitch at a show. In general, your best bet is going to be to get the name of a producer. This is where it gets tricky because it’s getting more and more difficult to find out who’s who, but I have an easy secret. Every Friday, most shows run long credits that include their entire staff. Set your DVR to record the Friday programs and then review it to write down the names of producers. Now, you may have to do a little Googling to figure out email addresses, but you can always send your pitch via snail mail as a start to the mailing address of the show.

Finally, do not mass mail every producer on the show. Start with one and if you don’t get a response or can’t get them on the phone to pitch them, then move on to the next name. Keep pitching until you get an answer. Never give up because sometimes even with a good pitch, it’s just a matter of timing. I used to hold on to good pitches and when the “stars aligned,” we’d book the segment.

I hope you’ve learned a lot from this excerpt from my book, The Insider’s Guide to Media Training, available on Amazon. In the book, I share behind-the-scenes insider secrets on how to get booked on television shows that even P.R. pros don’t know. Also, if you provide media training services to your clients, this is a great guide to tips on how to ace on-camera interviews.

Peace and coconuts,

Marianne Schwab, Executive Producer, CMP Media Cafe

Follow us on Twitter:  @CMP_MediaCafe

Marianne Schwab is the author of The Insider’s Guide to Media Training and the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe — a company specializing in broadcast public relations where she provides customized media training services for clients.

Copyright © 2017 by Marianne Schwab. Excerpt reprinted with Permission.

All Rights Reserved.